The tool is efficient enough lớn provide insightful analysis on par with the audits one would receive from an agency or consultant.

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What if my grade isn’t great?

Growing your business with Google Ads can be confusing and complicated. We can help!


Whether you’re a busy small business owner, a sale freelancer, an agency executive sầu, or your company’s digital marketing lead, our consultants can help you find the right solution khổng lồ address any issues the Grader uncovers in your Google Ads account. Our software và service options can empower you khổng lồ drive sầu meaningful business results with online advertising—not just on Google, but also on Facebook, Instagram, và Microsoft Ads. Whether you need time-saving software, a fully-managed solution, or something in-between—we’re a trusted business partner you can count on.


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Google Ads is Google’s pay-per-click (PPC) advertising platform that enables businesses lớn create ad campaigns on Google properties.

Google Ads uses a paid search advertising mã sản phẩm, in which users bid on the keywords they want lớn have sầu trigger their sponsored ads. Your ads are then displayed alongside search results on Google when someone uses one of your từ khoá in their tìm kiếm query.

The prevalence of your advertisements appearing depends on which từ khoá and match types you select. appmobiles.info offers a number of free keywords tools that can assist in your PPC keyword retìm kiếm, as well as informative sầu, miễn phí trắng papers on topics such as Google Ads match types.

While a number of factors determine a successful Google Ads chiến dịch, much can be achieved by focusing on:

Relevance - Crafting relevant Google Ads từ khoá lists, tight từ khóa groups, & proper ad text.Quality Score - Google’s rating of the unique & relevance of your từ khóa và PPC campaigns.

Relevance và Quality Score also play a role in the Google Display Network where AdSense technologies are used to figure out what ads to lớn show on what pages throughout the Google display network.


appmobiles.info’s Google Ads Performance Grader is a không tính tiền Google Ads tool lớn help Google advertisers better understand how well their campaigns are performing compared khổng lồ PPC best practices. The Google Ads Performance Grader uses a proprietary grading algorithm based on more than 60 different factors, including ad spover data, Quality Score, ranking, impressions & other variables.

Your Google Ads Performance Grader report includes an overall grade as well as individual grades in ten key areas of pay-per-clichồng management:

Wasted Spover - Are you making proper use of negative keywords? Or are you wasting hundreds, even thousands of dollars per month on irrelevant keywords that never convert?Quality Score - Are your campaigns Google-approved? High Quality Scores have a major impact on your ROI, improving your rankings và lowering your costs.Impression Share - How often do your ads appear as a result of relevant tìm kiếm queries? Increased impression tóm tắt can improve sầu exposure và multiply your lead generation results.Click-Through Rate (CTR) - CTR is a measure of how targeted your ads are. If your CTR is low, you may be losing ground lớn competing advertisers.Account Activity - To maintain performance, you need khổng lồ spkết thúc active sầu time in your account. How often are you checking under the hood?Long-Tail Keyword Optimization - Are you utilizing longer, more targeted keywords in your campaigns? If not, you’re missing opportunities lớn grab high-intent, low-cost traffic.Ad Text Optimization - Are you writing enough text ads lớn get svào performance in terms of impressions, clicks, CTR and ad ranking?Landing Page Optimization - More landing pages usually means more targeted messaging. Do you have sầu more or fewer landing pages than similar advertisers?thiết bị di động Advertising - With di động traffic growing at 200% each year, it’s crucial to lớn stay on top of điện thoại PPC best practices like điện thoại tư vấn extensions, sitelinks, and mobile-optimized text ads.PPC Best Practices - Are you adhering to the proven best practices that PPC experts follow khổng lồ ensure optimal Google Ads performance?

You’ll learn how well you’re really doing in each of these important areas, as well as how you could improve sầu your performance, driving more leads và sales at lower costs.

In 2011, we created the Google Ads Performance Grader khổng lồ help advertisers audit & analyze their Google Ads accounts. We recently passed a pretty big milestone: The Performance Grader has been used khổng lồ audit Google Ads accounts representing over $3 billion in collective advertising spover. That’s an incredible amount of insight & analysis that we’ve offered to lớn advertisers around the world, all for không tính phí. Now, we’ve sầu taken all that rich data and used it to improve sầu the Grader. The newly relaunched Google Ads Grader includes new features và functionality that make it even more valuable to busy marketers & small businesses. The improvements include:

Performance Tracker: Automatically trachồng & analyze your trương mục every 30 days, so you can see how your overall performance & key metrics are trending over time. For example, advertisers can use Performance Tracker to easily monitor and act on changes in Quality Score, something Google just doesn’t offer.Smartphone Readiness Score: Assess your điện thoại PPC preparedness and optimization, including an evaluation of your account’s adherence to lớn di động best practices.New và Improved Benchmarks: We’ve sầu revisited our competitive sầu benchmarks for PPC, so all of the KPIs in your performance report (including Quality Score, click-through rate, tài khoản activity, & wasted spend) are more current based on the thousands of accounts we’ve sầu analyzed.

In addition khổng lồ a full report of your current Google Ads account performance, you’ll get actionable tips on how you can improve your score. These best practices for Google Ads trương mục management include:

Filtering out wasteful, irrelevant clicks & non-converting traffic with negative keywordsMaximizing relevance across your campaigns for higher Quality ScoresRaising click-through rates with strong keyword, text ad, & ad group targeting & organizationPracticing regular, active sầu tài khoản management and optimizationExpanding & refining your campaigns with long-tail keywords researchTesting multiple text ads to lớn optimize CTR, conversion rate và cost per conversionCreating unique, targeted, well-designed landing pages for each ad groupMaking use of the modified broad match option and other settings that improve sầu targetingLeveraging Smartphone PPC features like hotline extensions & sitelinks to lớn improve conversions

Are you following these all-important best practices in your own Google advertising campaigns? Or vị you only think you are?

Ask yourself these questions: 

Do you have a sneaking suspicion that your Google Ads (AdWords) campaigns could be doing better?Need to lớn justify greater investment in PPC lớn your management?Just curious if all your hard work in PPC has paid off?Want khổng lồ show off khổng lồ your coworkers what a PPC roông chồng star you are?

Any and all of these are great reasons lớn use the Google Ads Performance Grader to get a không tính phí, instant report on your account and see how your PPC metrics staông xã up against best practices.

Need one more great reason lớn use the Google Ads Performance Grader? It’s an award-winning tool that was recognized in the 2012 Massachusetts Innovation & Technology (MITX) Innovation Awards for Best Customer Engagement Driver.

MITX 2012 Innovation Awards Winner

With Google conducting nearly 70% of all online searches (more than Yahoo and Bing combined), success with Google Ads can drive sầu an enormous amount of traffic to your business.

Google Ads has revolutionized the online advertising landscape, encouraging advertisers to create relevant ads that cater khổng lồ the searcher’s needs. The innovative sầu chất lượng requirements that make Google Ads so quality và powerful can also make it tricky for advertisers to maximize their ROI, especially as new businesses struggle to juggle the various components that ảo diệu Google Ads.

The Google Ads Performance Grader provides clarity and understanding to the difficult and confusing elements of Google Ads management. Because Google is so complex, it can often be difficult to determine where you are losing money in your chiến dịch.

The Google Ads Performance Grader gives you a fast, free, và easy-to-understvà audit of your Google Ads chiến dịch, showing where and how lớn improve your PPC campaign in order to maximize profits.

The Performance Grader can be used in numerous ways:

New khổng lồ Online Marketing? Learn where khổng lồ focus your efforts as you begin in Google advertising, ensuring a profitable và efficient campaign.Are You an Experienced AdWords Advertiser? The Google Ads Performance Grader provides a thorough và comprehensive report on your PPC campaigns, bringing your attention lớn where you can improve results và save money.Does an Agency Manage Your Google Ads Account? Use the Performance Grader as a không tính tiền auditing tool khổng lồ see how well your agency is working for you.Are You an Agency that Manages Google Ads Accounts for Clients? Use appmobiles.info"s Google Ads Performance Grader lớn explain and illustrate your work khổng lồ clients in a format that can be easily understood.

Try out our không lấy phí Google Ads Performance Grader, & let us unlock the secrets of Google Ads for you.

I’m in charge of digital advertising for my company. How Can I Improve sầu My Google Ads Performance Grader Score?

Looking to lớn improve your score? We’ve recently interviewed the top scoring users of the Google Ads Performance Grader and have sầu asked them to nội dung their secrets và strategies, explaining how they’ve sầu gotten their Google Ads campaigns into top-notch condition.

Marko Kvesic of Zagreb, Croatia, holds a master’s degree in traffic science, and explains that he often alters his campaign strategy depending on a client’s goals—some may be dedicated to building a solid long-term Google Ads (AdWords) campaign, while others might be more focused on an immediate increase in traffic. Marko explains that different needs require different organization.

Here are some of the key PPC techniques Marko suggests in building a successful Google advertising campaign:

I bid based on my client budget và goals (if the goal is traffic on the site I use CPC, if it is conversion I use CPA, if it is branding I use CPM bidding).I focus on increasing Quality Score so I pay less for the cliông xã.Location extension is a must.

Marko also notes the importance of continuously working to improve campaign results through testing & optimization.

His advice to struggling AdWords managers?

"My advice is always be relevant, create relevant campaigns and give the user the answer lớn his query as precisely as you can."

To read the full article, with Marko’s complete danh mục of tips and in-depth recommendations, kiểm tra out the full interview on our blog.

I work at a digital marketing agency. How Can I Improve sầu My Client’s Google Ads Performance Grader Score?

Consider the advice of Stetín đồ van Vliet, co-owner of Dutch agency Compass Online Marketing, who completed the second interview in our second series of ongoing interviews with those who received high scores with the Google Ads Performance Grader.

In our full interview with Stengười, he explains some of the mistakes he made early on when first beginning his campaigns:

"I chose khổng lồ mix the budget khổng lồ virtually limitless & tried to optimize our campaign while running, but just couldn’t keep up (và honestly didn’t know what I was doing). So only 1 week & almost €10k in losses later I pulled the plug. So for an extensive lesson in AdWords management: always demo before you allocate serious budgets."

Stengười explains his company’s successful Google Ads strategy:

Get sufficient data by bidding high & getting in spot #2-3 (above sầu organic results).Keep traông chồng of conversionsKeep track of conversions, cost per conversion và value per conversion (using conversion tracking with dynamic value tracking).Adjust bidding khổng lồ meet a cost per conversion which is roughly 1/2 of the value per conversion.Optimize ads & try khổng lồ improve conversion rates.

Xem thêm:

When asked for his advice for low-scoring marketers, Stetín đồ suggests to:

Leverage negative sầu từ khoá listsSplit campaigns on a low levelUse the comments function within Google Ads Editor khổng lồ make notes of what you do

For more detailed information about Stefan’s winning techniques & suggestions, read the full interview on our blog.

Anyone with a website & credit card can do pay per cliông xã advertising on Google Ads. However, we’ve found that most advertisers are not well-informed on how to lớn create an effective advertising campaign to drive paid clicks lớn real business leads. That’s why we created the Google Ads Performance Grader — a không tính phí tool that breaks down the technical aspects of PPC so you know which parts of your Google Ads tài khoản lớn improve sầu.

Google’s Quality Score is a grading system that judges your ads & gives you a "score" between 1 and 10. Having a good Quality Score is essential to lớn a successful Google Ads chiến dịch.

Google’s chất lượng rating has a powerful influence over the cost-effectiveness of your paid tìm kiếm campaigns, making it essential to lớn have a good Quality Score in Google Ads. Having a high Quality Score is a tremendous benefit khổng lồ your Google advertising chiến dịch, as it provides you with:

More exposure - When you have high Quality Scores, your ads will display more often và in better positions. You can get more exposure, more clicks, và more conversions without having to lớn raise your bids.

Your Quality Score is determined by several factors:

Historical account performanceOther relevance and performance factors

A higher Quality Score equates khổng lồ more impressions at lower costs, lowering your cost per clichồng & cost per action.

Having a high Quality Score is key, but it can often be difficult khổng lồ manage the varying factors that contribute khổng lồ Quality Score single handedly. appmobiles.info offers a phối of award-winning software & service solutions that are specifically designed lớn improve sầu your Google Quality Score.

As much as we’d lượt thích it lớn be the case, Google Ads isn’t a set-it-and-forget-it advertising platkhung. If you want to lớn successfully reach the people in need of your product or service & deliver them a valuable marketing experience, you need lớn be proactive—và that means working hard lớn improve your Google Ads unique score.

So—how bởi vì you bởi it? In order to answer that question, we need to lớn unpachồng the true meaning of Google Ads chất lượng score. Don’t worry: Contrary to what you may believe based on all the discussion surrounding it, quality score is actually a pretty simple metric. Let’s dig inlớn it.

Perhaps the most important thing to know about Google Ads unique score is that it’s a keyword-màn chơi metric. There’s no such thing as an account-cấp độ quality score or a campaign-level unique score. That being said, it’s totally fair game lớn calculate the average chất lượng score across all the keyword in your Google Ads tài khoản. In fact, when you use our không tính phí Google Ads account evaluator, this is one of the many tasks we’ll take care of on your behalf.

OK—so we’ve established that chất lượng score pertains khổng lồ từ khoá. But, what does it say about your keywords? Basically, when Google Ads assigns a chất lượng score to one of your từ khoá, that’s their way of telling you how relevant và helpful your ad is lớn the users its targeting. Because Google strives khổng lồ serve sầu the most relevant và helpful ads possible, an alternative way lớn think about unique score is as a measure of the likelihood that your ad will outperkhung the others that are targeting the same keyword. If your từ khoá has a unique score of 1, your chances of winning a top ad position are slyên ổn khổng lồ none. If your keywords has a quality score of 10, you’re in awesome shape.

Now that we’ve sầu covered all the fundamentals, let’s turn our attention lớn what you really need khổng lồ know: how to lớn improve your Google Ads chất lượng score. From a broad perspective sầu, improving your Google Ads unique score is all about creating ads that match the intent behind the từ khóa you’re targeting và help users accomplish what they need lớn accomplish. So, if you’re targeting high-funnel keywords that signify intent to lớn learn rather than intent khổng lồ purchase, you should create ads that teach rather than sell.

Moving from the broad to the specific, let’s look at the individual signals Google Ads uses khổng lồ determine the chất lượng scores of your keywords. Spoiler alert: They’re all sort of connected.

Keyword relevance: You can improve sầu your Google Ads chất lượng score by writing ads that closely match the intent behind the từ khoá they’re targeting. Building tight ad groups is a great way to lớn make this easier on yourself.Landing page relevance: Another straightforward way to improve your Google Ads quality score is lớn create landing pages that match the intent behind the keyword they’re targeting & make it easy for your prospects to lớn vì what they need to vị.Click-through rate: As a third tactic to improve your Google Ads quality score, focus on turning impressions inkhổng lồ clicks at a higher rate. The best way khổng lồ vị this is to think carefully about what your prospects are trying khổng lồ accomplish và shape your offers khổng lồ match their goals.

You can’t improve your Google Ads chất lượng scores until you know how you stachồng up. With the help of our không lấy phí Google Ads Performance Grader, you can get the huge head start you need

Click-through rate (CTR) measures the percentage of clicks advertisers receive on their ads per the number of impressions. "Impressions" refers lớn how often your ad is viewed-if your ad has a lot of impressions but no clicks, you will have sầu a low CTR, which generally reduces the effectiveness of your campaigns.

Click-through rate is important because it affects your Quality Score, making a high CTR an essential component of a profitable Google Ads campaign.

Google Ads và other tìm kiếm marketing platforms offer pricing discounts for ads that have sầu high relevance, providing searchers with the ads they want to lớn find. Google gives high Quality Scores lớn advertisers with high Google Ads click-through rates. In sum:

High click-through rates lead khổng lồ high Quality Scores.

Negative sầu keywords serve as essential building blocks in establishing a successful keyword list.

Adding a negative từ khóa to your Google Ads ad group or campaign ensures that your ad will not appear for search queries containing that term. Using negative keywords in your Google Ads campaign is beneficial because they:

Filter Out Unwanted Ads - Creating a negative từ khoá ensures that your ad doesn’t show for that particular term.Allow You lớn Reach the Most Appropriate Audience - By ensuring that only relevant queries trigger your ad, you are more likely khổng lồ reach an audience that is likely lớn convert.Reduce Cost per Cliông xã and Increase ROI - Don’t waste money on unwanted impressions and clicks from irrelevant searches that won’t convert lớn sales. Using negative keyword helps put a stop lớn wasted spover.

Finding negative keyword and adding them to lớn your tài khoản can be a difficult & tedious process. Digging through Google"s search query reports is a slow, redundant process, and Google Ads limits how much query data is visible to advertisers.

appmobiles.info offers an innovative negative keyword tool that makes finding negative từ khoá easy. It’s also a proactive method of negative sầu từ khóa discovery, enabling you lớn weed irrelevant từ khoá out of your campaigns before they can cost you a cent.

To learn more about how lớn use negative từ khoá, read our không lấy phí trắng paper on negative sầu từ khóa.

Having a well-crafted trang đích is a big component of a good Google Quality Score. From the moment a prospective customer reaches your landingpage, everything should be tailored khổng lồ helping the customer find what they are searching for và assist them towards a conversion.

A successful landingpage requires a number of different elements:

Keyword Segmentation - Different types of keywords should take visitors to different landing pages with their own customized offers.Navigability - Users should be able to lớn easily find what they are looking for & move around your site.Compelling Offer - If your ad references special products, have those products be front & center on the landing page. You should give visitors a reason lớn stay.

The better the trang đích cần seo, the more conversions you are likely lớn achieve sầu. Expertly designed landing pages have sầu a powerful impact on PPC kinh doanh campaigns.

While a better optimized landingpage will help increase conversion rates, depending on what you are trying to persuade visitors khổng lồ bởi, what constitutes a "good" conversion rate will vary.

A "good" conversion rate depends on what the desired conversion is. Conversion rates will tkết thúc lớn be higher if visitors are asked lớn sign up with a simple form lớn receive sầu something không tính phí. If visitors have sầu khổng lồ fill out a lengthy survey or provide credit thẻ information, conversion rates will be lower. While conversions can range from 0-một nửa, 2% is quite comtháng.

Nearly everyone has been there before. You dedicate a ton of valuable time & energy khổng lồ building a Google Ads chiến dịch & writing advertisements for your business. You’re certain there’s no way you could make your ads any better, và you’re excited lớn watch the clicks và conversions roll in.

But then, after your ads have been live sầu for a couple weeks, you notice something troubling—they’re not showing up in the Google tìm kiếm results. To confirm that you’re not going crazy—trust us when we say that you’re not—you tìm kiếm a variety of words & phrases related to lớn your business. You’re definitely seeing ads at the top of the search results, but none of them are yours. What in the world is going on here?

Like we said: This is a question nearly every business owner và digital marketer mutters khổng lồ themselves at some point. And that’s precisely the reason appmobiles.info created the Google Ads Performance Grader in the first place—to give sầu you an in-depth, actionable explanation as lớn why your Google ads aren’t showing up in the search results.

In order to lớn give you that explanation, the Performance Grader runs a không tính tiền, instant Google Ads tài khoản audit on your behalf. Although using the Grader is the only way lớn fully evaluate your Google Ads account, we’ve learned over the years that there’s a handful of broadly applicable answers to the question Why aren’t my Google ads showing up?

Let’s go over a few of those answers now.

Your ads weren’t getting clicked. Although your Google ads aren’t showing up now, it’s possible that they were showing up when you initially phối them live. If those impressions weren’t turning inlớn clicks, however, that would signify khổng lồ Google that your ads weren’t resonating with the users who saw them. With the help of a Google Ads account evaluator lượt thích ours, you can see how your click-through rates staông chồng up against standards.Your keyword and ads don’t closely match. When determining which ads to show for a particular search query, Google Ads looks closely at keywords relevance—a measure of how closely your ads match the keyword they’re tied khổng lồ. A không tính phí Google Ads account audit is a great way khổng lồ evaluate how well you’re doing with từ khoá relevance.Your ads and landing pages don’t closely match. When picking the winners of a particular ad auction, Google Ads doesn’t only look at the relationship between your target keyword & your ads; you’re also judged on the relationship between your ads and your landing pages. Simply put, you need to lớn deliver a seamless, cohesive sầu user experience across your ads & landing pages. Once again, our free Google Ads trương mục evaluator can provide the insights you need.

Where can I learn more about Google Ads?

The following are a few valuable resources worth researching:


What Are People Saying about the Google Ads Grader?

The AdWords Grader has been applauded by various truyền thông outlets, recommending it as a fantastic tool that can help improve your ad campaigns. 

See what trusted sources have sầu lớn say about appmobiles.info"s Google Ads Performance Grader:

"Convenient, fast audits? Vertical benchmark data? There’s a tool for that. Enter appmobiles.info’s Grader."

- John Lee of Clix Marketing (Read the full appmobiles.info review)

"The company has refined the tool based on the wealth of past audit history to lớn give advertisers performance benchmarks within their own industries."

- Ginny Marvin of Search Engine Lvà (Read the full appmobiles.info review)

"The Grader connects with your Google trương mục, downloads specific reports, & analyzes them khổng lồ provide insight."

- Jessica Lee of Search Engine Watch (Read the full appmobiles.info review)

"What excites me the most is the ‘PPC Best Practices’ scorethẻ which indicates whether or not the tài khoản is opted into lớn such aspects as conversion tracking, geo-targeting (essential for small và medium businesses) & usage of ad-extensions like site-link & business phone numbers."

- Graeme Lipshitz of Memeburn

"The tool is efficient enough to provide insightful analysis on par with the audits one would receive sầu from an agency or a consultant."

- Navneet Kaushal of Page Traffic Buzz

"This tool is easy khổng lồ use and provides the same kind of account analysis you might get from a consultant or agency. It gives you actionable insights. What’s not khổng lồ like?"

- Claudia Bruemmer of Top Ten Wholesale

"Do you toss & turn all night, unsure if your Google PPC campaigns are measuring up? Better take a trip over to appmobiles.info to lớn get a không tính tiền audit through the Performance Grader."

- Gavin Dunaway of Adotas

"While there are no universally determined benchmarks for good campaigns, the Performance Grader from appmobiles.info goes a remarkably long way towards establishing standards for this."

- Marshall Sponder of Web Metrics Guru

"This tool would be highly beneficial for medium and small-sized businesses."

- Jitesh Pillai of Ebrandz

"We’re really excited about the help this tool can offer PPC advertisers as they work on more efficiently managing their PPC campaigns and improving their ad text writing techniques. Congratulations lớn appmobiles.info on a great new không tính phí PPC tool!"

- Tom Demers of Boost CTR

Give sầu it a try. (It’s free—why not?) I’m willing lớn bet you will learn something you can use—either to improve a campaign or to lớn reduce the amount of money you’re wasting. Either way, you win.

- Jeff Haden of BNet

"The areas that this new tool focuses on can have sầu a profound effect on your account’s overall performance. I would recommkết thúc you give it a try to lớn see how you compare."

- Chad Summerhill, writer of PPC Prospector blog

I’m impressed with the results... I think is a valuable addition to lớn any competitive analysis of PPC.

- PPC Without Pity

"...the Grader tool gives a great overview of general tài khoản performance và areas of possible improvement, and is definitely worth checking out!"